Who we are

At SMEL, we help businesses evolve by combining sharp strategy, intelligent automation, and forward-thinking technology.

What sets us apart is our belief that the future belongs to those who partner with AI — not those who try to replace people with it. Our mission is to design solutions where human intuition and software intelligence work together, unlocking new levels of efficiency, clarity, and growth.

In a world that is moving faster every day, we are not just helping businesses keep up. We are helping them lead.

Meet the Team

Ted Min
Co-Founder

As Co-Founder of SMEL Group, I am passionate about the powerful connection between human potential and artificial intelligence. I believe the future of business lies in collaboration, not replacement — where AI enhances what people do best, rather than trying to take their place.

With experience in improving business operations and building intelligent systems, I have seen how the right technology can remove friction, boost clarity, and free up teams to focus on what really matters. When used thoughtfully, AI becomes more than just a tool — it becomes a catalyst for growth, creativity, and sustainable progress.

At SMEL, our mission is to help businesses lead with confidence by integrating AI solutions that feel natural, human, and aligned with your goals. We are not just building systems. We are building engines for growth that support the people behind the business.

Let us show you what happens when people and AI work in sync — and how that synergy can take your business further than ever before.

Diego Orsini
Co-Founder

As a co-founder of SMEL Group, I specialize in turning ideas into actionable strategies that drive real results. With a deep understanding of AI modeling and creative operations, I work closely with our clients and team to ensure every project not only looks good — but performs.

I’m passionate about helping businesses grow by aligning creative solutions with clear financial and marketing strategies. My role involves overseeing client projects, consulting on scalable systems, and making sure every piece of integration we deliver serves a purpose.

Outside of SMEL, I’m all about continuous learning — especially in entrepreneurship and digital innovation. My long-term vision is to grow SMEL into a full-scale creative and acquisition group, complete with our own in-house training institute to build and nurture elite talent.

Let’s build something that lasts.